Grace owns and operates a chain of 12 vegetable protein "hamburger" restaurants in northern Luzon. Sales figures and advertising expenses for the stores are provided in the table below. Sales are given in millions of dollars; advertising expenses are in tens of thousands of dollars. Calculate a regression line for the data. What is your forecast of sales for a store with advertising spending of $240,000? $300,000? Vince Coffee chain sells temperature-controlled smart mugs at $150 each. The monthly sales of mugs for the last twelve months were: Given: Month Sales January 825 February 756 March 808 April 950 May 678 June 875 July 695 August 589 September 690 October 890 November 1030 December 1525 a. Compute a 3-month moving average demand forecast for each month from June through December. b. Compute a 5-month moving average demand forecast for each month from June through December. c. Calculate the MSE covering June through December for both methods.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section: Chapter Questions
Problem 40P: The Baker Company wants to develop a budget to predict how overhead costs vary with activity levels....
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  1. Grace owns and operates a chain of 12 vegetable protein "hamburger" restaurants in northern Luzon. Sales figures and advertising expenses for the stores are provided in the table below. Sales are given in millions of dollars; advertising expenses are in tens of thousands of dollars. Calculate a regression line for the data. What is your forecast of sales for a store with advertising spending of $240,000? $300,000?
  2. Vince Coffee chain sells temperature-controlled smart mugs at $150 each. The monthly sales of mugs for the last twelve months were:

Given:

Month

Sales

January

825

February

756

March

808

April

950

May

678

June

875

July

695

August

589

September

690

October

890

November

1030

December

1525

a. Compute a 3-month moving average demand forecast for each month from June through December.

b. Compute a 5-month moving average demand forecast for each month from June through December.

c. Calculate the MSE covering June through December for both methods.

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