hich of the following of Fisher's product categories includes toothpaste, laundry detergent, and other products that typically have a very long life cycle?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
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Which of the following of Fisher's product categories includes toothpaste, laundry detergent, and other products that typically have a very long life cycle?

 

) Functional products
 
2) dysfunctional products
 
3) innovative products
 
4) bullwhip products
 
5) value density products.
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