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Discuss. How can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?
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- how can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.How does it determine what mix of promotion tools to use?
- Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?Which of the followings cannot be considered as an element of promotion mix companies? a. Integrated marketing b. Sales promotion C /Advertising and public relations D / Personal selling
- The question Find three print examples of the kind of promotional methods that constitute ambush or experiential marketing. Evaluate each example in terms of the effectiveness of the sensory input provided.4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”How can a firm create a sense of exclusivity in a sales promotion campaign without alienating potential customers?