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How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process?  What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?

How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process?  What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
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How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? 

What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data? 

 

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