how do we integrate supply chain elements to maximize the value weoffer to our customers and other stakeholders?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.4: Components Of The Supply Chain
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how do we integrate supply chain elements to maximize the value we
offer to our customers and other stakeholders?

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