How does a brand name differ from a brand mark?

Q: What are the important issues in deciding on the product line?

A: Every company will try to create value for its customers in terms of products and services. It will…

Q: What are the six criteria mentioned most often when selecting a good brand name?

A: When a company gives an identity to its products, it is considered as the brand name. The company is…

Q: List the key characteristic distinguishing business products from consumer products?

A: Some different organizations and industries are active these days. Some different products and…

Q: Is the brand properly positioned?

A: Brand positioning can be referred to as a brand's place in the consumer's mind that it owns. It…

Q: describe why it is unique, why you think the components do not contradict themselves and how long…

A: The dove brand is one of the most leading companies across the world and has been able to create an…

Q: What are the advantages and disadvantages of brand extension?

A: Brand extension can be defined as the establishment of the name of the brand in the new product…

Q: When does a brand extension occur?

A: New product development process is when the company will create new products for the existing or new…

Q: Recommend two guidelines for improving brand management practice.

A: The term brand management refers to a marketing technique through which the perceived value…

Q: How does a product line differ from a product mix? Can a product line be a product mix?

A: Аn  аrtiсle  оr  а  соmmоdity  sоld  in  exсhаnge  оf  mоney  in  the  mаrket  is  knоwn  аs  а…

Q: Compare Branding and Packaging?

A: Branding is defined as a continuous process through which a marketer seeks to establish a long-term…

Q: identify the five key drivers for brand selection.

A: Selecting a brand name is one of the most important product decisions a seller makes. A brand name…

Q: how would such costs and benefits be different over the product life cycle"

A: The cost and benefits are different over the product life cycle as:

Q: What are the differences between manufacturer and private-label brands?

A: Business refers to an activity of trade where sale and purchase of either goods or services is done…

Q: What is Manufacturer brands?

A: Branding is a marketing topic where unique position is created in the market. Branding is very…

Q: Which are the Stages in the Product Life Cycle?

A: Product life cycle: The span of the product life cycle differs for distinct products, one stage can…

Q: Differentiate the methods used to develop and protect brand identity.

A: It is the product strategy to make the product unique and differentiated from the rest products in…

Q: How might a company establish a brand identity in the marketplace?

A: The terms "emblem" and emblem" are frequently used interchangeably. But aleven though a emblem may…

Q: What could the impact be on the brand if we allow other companies to copy our branding? Explain in…

A: Ans. If a business allows other companies to copy their branding then it is called copycat branding.…

Q: how can information technology help a firm build a brand inexpensively?

A: Nowadays businesses are using information technology in order to derive meaningful insights and take…

Q: What are the functions of packaging? What are someimportant elements of effective package design?

A: Packaging is a technique which is used to encourage potential customers to purchase the product.

Q: Which are the six phases of the generic development process?

A: The six phases of the generic development process are as follows. 1) Phase 0: Planning The planning…

Q: What should marketers know about package labeling?

A: Labeling is the substance on a bundle of item which gives the data about the item to the clients. As…

Q: What are generic products?

A: Product is most essential items which would bring both brand image and sales revenue to the…

Q: A personal brand is not necessary. Discuss.

A: Brand can be described as a particular name under which a company sells its products or services.…

Q: What is the difference between a private label brand and a manufacturer’s brand?

A: The term "brand" refers to a business and marketing concept that allows individuals to recognize a…

Q: What is meant by a brand name?

A: A brand name is a corporate name or domain name that allows the public to identify and distinguish…

Q: What is a brand extension?

A: Branding is undertaken for the purpose of building and creating an identity for the business or…

Q: Explain the types of Brands.

A: Branding is said to procedure of creating identity for the business or its product in order to sell…

Q: the concept of brand equity

A: In marketing, brand equity relates to the amount of power a robust brand has had within the mind of…

Q: How brand performance can be related to brand image, explain .

A: A brand can be defined as a symbol, logo, sign that a company uses to separate its products and…

Q: Why a firm does not want a brand name to become a generic term?

A: The brand is the name through which the firm gets a unique identity and it is used to create a…

Q: What are the characteristics of brand extension?

A: Brand extension comes under marketing strategies where the organization introduces new product or…

Q: What are the desirable qualities of a brand name

A: A brand can be defined as a kind of product which is produced by a company under a specific name so…

Q: Why do products have to be deleted from a product mix?

A: Product Mix refers to the total number of product lines that a company offers to its customers. In…