How has McDonald's successfully utilise the digital technologies to improve its customer engagement; and explain how McDonald's has used these digital technologies and the outcomes using statistics
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How has McDonald's successfully utilise the digital technologies to improve its customer engagement; and explain how McDonald's has used these digital technologies and the outcomes using statistics.
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- Create a balanced scorecard for Walmart using 2 examples for each measure (i.e., customer, internal business, learning and innovation, and financial).What forecasting techniques are used in the management of technology and innovation?Develop and create a SWOT analysis for Microsoft about the company itself
- Keep the following in mind: Think marketing techniques like Big Data and Predictive Analytics would have been effective 10 to 15 years ago? And what accounts for this fact?How do managers solve problems and make decisions? Identify any three quantitative tools that are used in aiding the process.Please think about the following: Think marketing tools like Big Data and Predictive Analytics would have made a difference if they had been available 10–15 years ago? Is there any sense behind this?
- Discuss the meaning and purpose of a balanced scorecard for a company. Explain the four key areas involved and the different financial and non-financial metrics of interest to the company. As you respond, provide examples across industries and how a balanced scorecard can complement a SWOT analysis.What are some of the improvements that you may witness from BPR in conjunction with IT systems?Define the term Competitive Intelligence?
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