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how is market share calculated, and what factors can impact a company's market share?
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- What are the characteristics of an attractive industry? How would you identify that a target market is attractive for your proposed business?How does the level of market concentration and the number of competitors in a given industry impact the intensity of competition, and what are the implications for firms' marketing strategies?Select an industry and consider how the life cycle of the industry has affected the company's business strategy in that industry over time. In your answer, address each phase: introduction, growth, shakeout, maturity, and decline.