How might revenue management be applied to (a) a professional firm (e.g., consulting), (b) a restaurant, and (c) a golf course? What rate fences would you use and why?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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How might revenue management be applied to (a) a professional firm (e.g., consulting), (b) a restaurant, and (c) a golf course? What rate fences would you use and why?

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ISBN:
9780357033791
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Pride, William M
Publisher:
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