How might the roles have undertaken by various numbers of a two parent family vary between the buying decisions for: (a) a house; (b) something for tonight's dinner; and (c) a birthday presents for a 10-year-old child? How would your answer change if it was a one parent family?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.