How to define Legitimate Connection? Is there a legitimate Connection between business and society? How can businesses legitimately connecting with society?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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How to define Legitimate Connection? Is there a legitimate Connection between business and society? How can businesses legitimately connecting with society?

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