How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?
How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?
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