How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
icon
Related questions
Question
How would you justify the cost that you allocated to your sales promotion? Under what conditions you may decide not to spend in promoting your product?
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer