identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."
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Q: what are the problems about this research design
A: The research design is basically "benchmark of perception of the loved and the disliked brands".…
identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."
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- what are the problems about this research design "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."What can be improved about this research design "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."Which of the following set of measures are appropriate in monitoring 'customer retention'? Select one: a.Customer satisfaction rating, number of repeat purchases, customer acquisition costs b.Customer satisfaction rating, sales growth from customers using loyalty cards, customer profitability per quarter c.Proportion of sales from existing customers, market share, profit attributable to customers in the 21-30 age group d.Proportion of sales from existing customers, number of repeat purchases, sales growth from customers using loyalty cards Clear my choice
- what are the stregths and weaknesses of this research design "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."Need help writing a paragraph about an error they are making with market segmentation. *article is below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket items. The level of…You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question 3. Identify and explain any two Gestalt principles using the pictures below.
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- . Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)The market research team at AdRight is assigned the task The market research team at AdRight is assigned the task to identify the profile of the typical customer for each tread-mill product offered by CardioGood Fitness. 1. Create a customer profile for each CardioGood Fitness treadmill product line by developing appropriate tables and charts. 2. Write a report to be presented to the management of Car-dioGood Fitness detailing your findings. The market research team at AdRight is assigned the taskPLEASE HELP with correct answers A statistical program is recommended. The quarterly sales data (number of copies sold) for a college textbook over the past three years follow. Quarter Year 1 Year 2 Year 3 1 1,690 1,800 1,850 2 940 900 1,100 3 2,625 2,900 2,930 4 2,500 2,360 2,615