Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase online to better understand how to market mattresses that can be shipped directly to home addresses. You are doing descriptive research You are doing causal research You are doing exploratory research
Identifying Exploratory, Causal and Descriptive Research In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and causal research. As a marketer, you will use different research tools for different reasons: sometimes you are trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure out what the link is between two unconnected events - you need research to figure out what causes what once and for all. Connect the items from column 1 with the appropriate research description from column 2. You are researching whether listening to podcasts makes people more likely to purchase subscriptions to an online nutritional supplement service. You are researching the possibilities for a new type of kettle aimed at millennials. You are researching the ways in which people purchase online to better understand how to market mattresses that can be shipped directly to home addresses. You are doing descriptive research You are doing causal research You are doing exploratory research
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...
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Transcribed Image Text:Identifying Exploratory, Causal and Descriptive Research
In this learning activity, we will develop skills related to differentiating between exploratory, descriptive, and
causal research. As a marketer, you will use different research tools for different reasons: sometimes you are
trying to explore a new idea and you need research to guide you in that exploration. Sometimes you are trying
to describe a phenomenon, and you need research to give you insight. And sometimes you are trying to figure
out what the link is between two unconnected events - you need research to figure out what causes what
once and for all.
Connect the items from column 1 with the appropriate research description from column 2.
You are researching whether listening to
podcasts makes people more likely to purchase
subscriptions to an online nutritional supplement
service.
You are researching the possibilities for a new
type of kettle aimed at millennials.
You are researching the ways in which people
purchase online to better understand how to
market mattresses that can be shipped directly to
home addresses.
You are doing descriptive research
You are doing causal research
You are doing exploratory research
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