If a consumer uses the Low Involvement Hierarchy, what is the related strategy to convince her? a) Brand awareness should be increased through effective communication. b) Marketers should focus on the design aspects of the product. c) Information about the product attributes should be avallable in each consumer touchpoint. d) Sales representatives should be knowledgeable to answer the complex questions of consumers.

If a consumer uses the Low Involvement Hierarchy, what is the related strategy to convince her? a) Brand awareness should be increased through effective communication. b) Marketers should focus on the design aspects of the product. c) Information about the product attributes should be avallable in each consumer touchpoint. d) Sales representatives should be knowledgeable to answer the complex questions of consumers.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 5CTQ: Respond in writing to the issues presented in this case by preparing two documents: a communication...

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Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.
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