If Gong Cha from Singapore sets up stores in Bangkok; it will be an example of strategy. market penetration a) market development b) product development c) d) product penetration e) product differentiation

If Gong Cha from Singapore sets up stores in Bangkok; it will be an example of strategy. market penetration a) market development b) product development c) d) product penetration e) product differentiation

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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