If the benefits of implementing CPFR are so evident, why arecompanies reticent to commit to this concept?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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If the benefits of implementing CPFR are so evident, why are
companies reticent to commit to this concept?

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