In crafting a company's strategy:  Answer 1        C)    managers need to come up with some distinctive "aha" element to the strategy that draws in customers and produces a competitive edge over rivals.        D)    managers are well-advised to be risk-averse and develop a "conservative" strategy—"dare-to-be-different" strategies rarely are successful.        A)    management's biggest challenge is how closely to mimic the strategies of successful companies in the industry.         B)    managers are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 2EE
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In crafting a company's strategy: 

Answer 1

       C)    managers need to come up with some distinctive "aha" element to the strategy that draws in customers and produces a competitive edge over rivals.

       D)    managers are well-advised to be risk-averse and develop a "conservative" strategy—"dare-to-be-different" strategies rarely are successful.

       A)    management's biggest challenge is how closely to mimic the strategies of successful companies in the industry. 

       B)    managers are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility.

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