In July 2014 Italy's Ferrero – maker of Nutella chocolate spread and Ferrero Rocher chocolates – purchased Turkey's largest hazelnut company, Oltan Gida. Ferrero's acquisition of Oltan Gida was viewed as an attempt to secure the company's supply of hazelnuts for use in its products. Why it Vertical integration?
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In July 2014 Italy's Ferrero – maker of Nutella chocolate spread and Ferrero Rocher chocolates – purchased Turkey's largest hazelnut company, Oltan Gida. Ferrero's acquisition of Oltan Gida was viewed as an attempt to secure the company's supply of hazelnuts for use in its products. Why it Vertical integration?
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