In which stage of the industry life cycle is the home improvement retail industry?
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- In which stage of the industry life cycle is the home improvement retail industry? What are the critical success factors (CSFs) in this stage of the life cycle?
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- Why retail strategy should have good Vendor Relations to build a sustainable competitive advantage?Research power brands in the retail clothing sector. Select one retail clothing brand and provide evidence of how they effectively applied the brand trinity to achieve their current dominant position. Discuss your findings under the following headings: Craft/their execution of their value proposition.Is Service Marketing Different From Product Marketing? Discuss pros and cons in detail with suitable examples from any/various industries. Explain Briefly
- Which of the following types of retailers would benefit most from instituting a CRM program: (a)supermarkets, (b) banks, (c) automobile dealers, or (d)consumer electronics retailers? Why?In terms of strategic planning, why is it important for a retailer to be focused on the objective of increasing market share related to its direct competition?The Real Estate Sector is a wide sector and offers a broad spectrum of products. Choose a company of your choice in the real estate industry and discuss how the services marketing mix has been implemented by the organisation of your choice. In addition, explain the best practices as well as areas of improvement in the implementation of the services marketing mix following your thorough analysis of the services marketing mix implementation
- How does retail analytics contribute to improving pricing strategies and promotional campaigns?Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing).The Internet, particularly online purchasing, may be a valuable source of information about a variety of sectors and organizations. Choose THREE (3) of your favorite online shopping sites. Which website is the most attractive? Which of the two offers the most information? Which one has the most benefits and drawbacks? Make a distinction between the two.