in your role as an international marketing consultant, you have been approached by the owner of a small business selling coconut oil for use in the food and beauty industries. the business currently has sales of g$10,000,000 per annum but realize that there are opportunities to grow by expanding to overseas countries and need some expert advice on where to expand and how. in your role, select two potentially contrasting overseas countries to conduct an analysis of the economic and trade environments and discuss the differences likely to be experienced in expanding from the home market of guyana. note that only one country must be a developed country(advanced economy).

in your role as an international marketing consultant, you have been approached by the owner of a small business selling coconut oil for use in the food and beauty industries. the business currently has sales of g$10,000,000 per annum but realize that there are opportunities to grow by expanding to overseas countries and need some expert advice on where to expand and how. in your role, select two potentially contrasting overseas countries to conduct an analysis of the economic and trade environments and discuss the differences likely to be experienced in expanding from the home market of guyana. note that only one country must be a developed country(advanced economy).

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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