Investigate self-driving vehicles. Where do self-driving vehicles fit into the new product development process? What obstacles are Google, Apple, Amazon, and Ford encountering as they work to bring this product to market?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Investigate self-driving vehicles. Where do self-driving vehicles fit into the new product development process? What obstacles are Google, Apple, Amazon, and Ford encountering as they work to bring this product to market?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing