Answered: Is CBIS suitable for all businesses?…

Is CBIS suitable for all businesses? How did CBIS come into being? What's the point of a company building its own CBIS? Investing in CBIS is a good idea when and why.

Principles of Information Systems (MindTap Course List)

12th Edition

ISBN:9781285867168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter9: Enterprise Systems

Section: Chapter Questions

Problem 1DQ3

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Concept explainers

Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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Is CBIS suitable for all businesses? How did CBIS come into being? What's the point of a company building its own CBIS? Investing in CBIS is a good idea when and why.

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