Is it reasonable to immediately cease operations if a business is operating at a loss? Why?

SWFT Comprehensive Vol 2020
43rd Edition
ISBN:9780357391723
Author:Maloney
Publisher:Maloney
Chapter7: Deductions And Losses: Certain Business Expenses And Losses
Section: Chapter Questions
Problem 17DQ
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Is it reasonable to immediately cease operations if a business is operating at a loss? Why?

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