It's commonly believed that most political elections are determined by the public's impressions of the candidates rather than the candidates' views on the issues. What are some possible reasons  for this irrational voting behavior?   If the public were more knowledgeable about factors that affect person perception and attitudes, how might that knowledge influence voting behavior?

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It's commonly believed that most political elections are determined by the public's impressions of the candidates rather than the candidates' views on the issues. What are some possible reasons  for this irrational voting behavior?

 

If the public were more knowledgeable about factors that affect person perception and attitudes, how might that knowledge influence voting behavior?

 

Resource to help you with this question: Conversation: 5 questions for Jon Krosnick :The Stanford political psychologist gives his take on this year's extraordinary election

(Martin, S. 2016.  Conversation: 5 questions for Jon Krosnick: The Stanford political psychologist gives his take on this year's extraordinary election. Monitor on Psychology. October 2016, Vol 47, No. 9, Print version: page 27.)

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