iven an actual demand this period of 100, a forecast value for this period of 130, a 6, what is the exponential smoothing forecast for next period? (Round answer to t hole number.) OA. 100 O B. 130 C. 82 OD. 112 O E. 118

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Given an actual demand this period of 100, a forecast value for this period of 130, and an alpha of
0.6, what is the exponential smoothing forecast for next period? (Round answer to the nearest
whole number.)
O A. 100
OB. 130
C. 82
O D.
O E.
112
118
Transcribed Image Text:Given an actual demand this period of 100, a forecast value for this period of 130, and an alpha of 0.6, what is the exponential smoothing forecast for next period? (Round answer to the nearest whole number.) O A. 100 OB. 130 C. 82 O D. O E. 112 118
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