John owns and operates two hotels, Budget 99 and Luxury 100. John never attended a professional course in any university. He has worked for years in his uncle’s hotel and eventually gained experience and confidence to start his own business. Budget 99 is a budget hotel that focuses on college tours, middle or lower income groups, whereas Luxury 100 targets high income groups, like business executives. John has never heard of Michael Porter or any his theories. He operates his business by his ‘gut feeling.’ How can John use information system for his Luxury 100 hotel. While answering this question, take both perspectives into account, i.e. operational as well as customer perspective, and then give reasons on how the implementation of an information system will yield positive results for John.
John owns and operates two hotels, Budget 99 and Luxury 100. John never attended a professional course in any university. He has worked for years in his uncle’s hotel and eventually gained experience and confidence to start his own business. Budget 99 is a budget hotel that focuses on college tours, middle or lower income groups, whereas Luxury 100 targets high income groups, like business executives. John has never heard of Michael Porter or any his theories. He operates his business by his ‘gut feeling.’
How can John use information system for his Luxury 100 hotel. While answering this question, take both perspectives into account, i.e. operational as well as customer perspective, and then give reasons on how the implementation of an information system will yield positive results for John.
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