Kenyi is a recent college grad. His friends always ask for his advice first when buying new products, particularly technology products. When Kenyi recommends a product, the news spreads rapidly by word of mouth. Kenyi is most likely Multiple Choice a laggard. an innovator. the early majority. an early adopter. the late majority.

Kenyi is a recent college grad. His friends always ask for his advice first when buying new products, particularly technology products. When Kenyi recommends a product, the news spreads rapidly by word of mouth. Kenyi is most likely Multiple Choice a laggard. an innovator. the early majority. an early adopter. the late majority.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Similar questions

Two statements are given below:Statement – I : Product concept of marketing holds that consumers would favor those products that are available and highly affordableStatement – II : Production concept of marketing holds that consumers would not buy enough of the company’s product unless the company undertakes a substantial promotional effortChoose the correct option from the four options given below: Statement I is correct and II is wrong Statement II is correct and I is wrong Both statements are correct Both statements are wrong
Please use the PEST-C format for describing the marketplace. Each of the 5 marketing environments should include hard, referenced data and should leave the reader with no questions about the need and marketplace potential for this product. The product is a mobile navigation application that has a weather overlay to advise the user of best possible route with weather considerations.
Read the following text, and write a short title (1 - 3 words) which states the main topic A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix.
7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true
What is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correct
market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product
Which of the following statements best describes the positive value of Majid? a. All options are correct b. Majid’s business advertisement is with true information c. Majid follows justice in any decision taken in his business d. Majid treats all customers with equality
Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…
H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesis
Which of the following statements about marketing metrics is NOT correct? A) If the variance of consumer expenditures is relatively high, then share of wallet is better to measure loyalty than share of category requirement. B)Market share provides information about how sales are distributed among customers. C) Calculating market share and sales growth usually does not require individual customer data. D)Market share is calculated across buyers and non-buyers, whereas share of wallet is calculated only among actual buyers.
The time lag between the initial introduction of an innovation and when it is then adopted for general use is known as: a) Diffusion bridge. b) Diffusion gap. c) Innovation gap. d) Diffusion rent. e) None of the above options are correct.
There are times when a list of “do not’s” are as powerful a guide as are do’s. Provide a list in the form of a sentence or two of ten (10) do not recommendations from Market Wizards that are important in generating alpha.