Kofi and Ama are both colleagues in an organization working in the Finance and Marketing department respectively. Ama sent an email to Kofi indicating the annual budget for securing funds for sales and advertising campaign by the Marketing Unit. Kofi replied to the email stating that the budget provided by Ama cannot be met. Ama, declined to reply to the email and then started accusing Kofi in the midst of other workers the next day. Use the above scenario to answer the following questions: a) Identify and explain within the context of the above scenario the basic steps to effective communication which was adopted by Ama in communicating with Kofi. b) Do you think Ama is right for accusing Kofi for his reply? Justify your answer

Understanding Business
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ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Kofi and Ama are both colleagues in an organization working in the Finance and Marketing department respectively. Ama sent an email to Kofi indicating the annual budget for securing funds for sales and advertising campaign by the Marketing Unit.
Kofi replied to the email stating that the budget provided by Ama cannot be met. Ama, declined to reply to the email and then started accusing Kofi in the midst of other workers the next day.
Use the above scenario to answer the following questions:


a) Identify and explain within the context of the above scenario the basic steps to effective communication which was adopted by Ama in communicating with Kofi.

b) Do you think Ama is right for accusing Kofi for his reply? Justify your answer

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