Leroy Merlin sometimes produces similar products in different factories with different suppliers. What types of risks are being avoided by this strategy?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Leroy Merlin sometimes produces similar products in different factories with different suppliers. What types of risks are being avoided by this strategy?

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