Look for a firm that has developed an environment for doing business-related activities and operations using networks and information technology, going beyond e-commerce. Describe the e-business features of the corporation in a few sentences.

Look for a firm that has developed an environment for doing business-related activities and operations using networks and information technology, going beyond e-commerce. Describe the e-business features of the corporation in a few sentences.

Fundamentals of Information Systems

9th Edition

ISBN:9781337097536

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter5: Electronic Commerce And Enterprise Systems

Section: Chapter Questions

Problem 1SAT

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Fundamentals of CRM

Customer Relationship Management, also called CRM, is a set of technology and techniques for managing a company's customer and potential customer relationships and interactions. It is a customer relationship management system that allows businesses to manage and analyze data and customer interactions across the customer lifecycle. The goal of CRM is to "Improve Business Relationships". CRM helps businesses stay connected, streamline procedures, and increase profitability. CRM systems collect client data from various channels (or contact points) between the customer and the company. It makes use of a company's website, social media pages, telephones, marketing emails, live chat, live video, and so on.

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