Look for companies that have gone beyond e-commerce to employ information technologies and networks to create an e-business environment for commercial purposes

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
Problem 1LO
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Look for companies that have gone beyond e-commerce to employ information technologies and networks to create an e-business environment for commercial purposes. The breadth of the company's e-business operations should be described in a few sentences.

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