Majestic Cleaning & Laundry Services is an independently owned enterprise headquartered in the busy commercial the Red Hills Road area, in Kingston, Jamaica. The business offers a wide range of services including washing, ironing and dry cleaning of apparels. “Anything you want to clean.” The business has seen great exponential growth in sales over the past five (5) years, especially since it outsourced its sales function to HGS. Since HGS has been tasked with increasing Majestic Laundromat’s B2B portfolio, they have won a 5-year contract to clean and iron graduation gowns for over 5 schools in Kingston. The HGS sales people have been the force that drove sales in the past three (3) years, from $2 million to $4 million and last year $7 million. HGS is given a 10% commission on sales and a 2% bonus when a payment is made before the service is completed. Mrs. L. James, the owner of two businesses, is a true entrepreneur with long-term vision but lacks managerial skills and training. The enterprise has been running well, based on her interpersonal skills and the help of her husband Mr. James, children Tequan and Kyle, who have been involved since they were born and will someday be required to manage the new branch that they intend to open in St Catherine. Since the pandemic, Mrs. James started to do some short courses online at the University of the Commonwealth Caribbean and after completing the Principles of Marketing course she has decided to get someone in-house to manage the marketing and sales operations. You have been hired as the new Sales & Marketing Manager. Mrs. James has told you in the interview, that she would like your initial focus to be on streamlining the product offerings and the sales activities. You know that sales management is very important and your plan has to factor a number of critical areas, for smooth operations and growth. Adapted ### Instructions You are required to do a Report for Mrs. L. James. As the new Sales & Marketing Manager, prepare a report for Mrs. L. James that proposes how the sales operations can be streamlined and managed. Content should include but not be limited to: 1. The role of sales management in marketing. 2. The variables that comprise the sales environment. 3. The stages in the organisational selling process, as typified by HGS. 4. Propose whether the HGS is independent or an integrated sales force. 5. With a goal to improve sales through personal selling, estimate the number of salespeople that are needed to achieve a specific sales goal for the business. 6. Propose how to properly staff the new sales force with a competent team. 7. Design a training program for the new sales force.
Majestic Cleaning & Laundry Services is an independently owned enterprise headquartered in the busy commercial the Red Hills Road area, in Kingston, Jamaica.
The business offers a wide range of services including washing, ironing and dry cleaning of apparels. “Anything you want to clean.”
The business has seen great exponential growth in sales over the past five (5) years, especially since it outsourced its sales function to HGS. Since HGS has been tasked with increasing Majestic Laundromat’s B2B portfolio, they have won a 5-year contract to clean and iron graduation gowns for over 5 schools in Kingston.
The HGS sales people have been the force that drove sales in the past three (3) years, from
$2 million to $4 million and last year $7 million.
HGS is given a 10% commission on sales and a 2% bonus when a payment is made before the service is completed.
Mrs. L. James, the owner of two businesses, is a true entrepreneur with long-term vision but lacks managerial skills and training. The enterprise has been running well, based on her interpersonal skills and the help of her husband Mr. James, children Tequan and Kyle, who have been involved since they were born and will someday be required to manage the new branch that they intend to open in St Catherine.
Since the pandemic, Mrs. James started to do some short courses online at the University of the Commonwealth Caribbean and after completing the Principles of Marketing course she has decided to get someone in-house to manage the marketing and sales operations.
You have been hired as the new Sales & Marketing Manager. Mrs. James has told you in the interview, that she would like your initial focus to be on streamlining the product offerings and the sales activities.
You know that sales management is very important and your plan has to factor a number of critical areas, for smooth operations and growth.
Adapted
###
Instructions
You are required to do a Report for Mrs. L. James.
As the new Sales & Marketing Manager, prepare a report for Mrs. L. James that proposes how the sales operations can be streamlined and managed.
Content should include but not be limited to:
1. The role of sales management in marketing.
2. The variables that comprise the sales environment.
3. The stages in the organisational selling process, as typified by HGS.
4. Propose whether the HGS is independent or an integrated sales force.
5. With a goal to improve sales through personal selling, estimate the number of salespeople that are needed to achieve a specific sales goal for the business.
6. Propose how to properly staff the new sales force with a competent team.
7. Design a training program for the new sales force.
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