Make a determination as to whether the statement is true or not. Several huge corporations dominate a fragmented industry, and each of these corporations strives to distinguish its products from those of the competition.

Make a determination as to whether the statement is true or not. Several huge corporations dominate a fragmented industry, and each of these corporations strives to distinguish its products from those of the competition.

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter9: Business Intelligence And Analytics

Section: Chapter Questions

Problem 3CTQ1

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Applications of CRM

Customer Relationship Management (CRM) is a software/ tool that helps a business to manage its relationship with its customers, clients, and vendors. In other words, CRM software assists businesses in improvising their relations with their customers throughout the buying process. It is an end-to-end solution comprising service cloud, commerce cloud, marketing cloud, AI-based Customer Data Platform (CDP), and sales cloud.

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Make a determination as to whether the statement is true or not.
Several huge corporations dominate a fragmented industry, and each of these
corporations strives to distinguish its products from those of the competition.

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