The founder of psychoanalytic theory was Sigmund Freud. His work had a major effect on motivation and personality research in marketing and consumer behavior. Freud divides the mind the into the conscious (everything we are aware of) and unconscious (feelings, thoughts, memories outside our conscious awareness). He also stated that our personality is composed of three elements: 11 • The id: corresponds to primary needs, focused on immediate gratification, directing a person's psychic energy towards pleasurable acts without regard for consequences o The superego: reflects the values, rules, and norms imposed by society o The ego: represents the interests of the individual, ensuring the necessary arbitration between the demands of the id and the constraints of the superego On the train to work this morning, you heard an ad for a local paragliding company. After work, you research more about the paragliding company and decide to purchase a ticket to paraglide for the first time. Which of Freud's personality components is satisfied by your paragliding purchase decision? O The superego O The id O The archetype O The ego | 12 Archetypes are easily recognized personality types or characters commonly found in storytelling across all cultures. The archetypes are based on universal metaphors rooted in psychological and sociological analysis of stories and dreams. Carl Jung is considered one of the founding fathers of archetype analysis. Which of the following is an example of an effective use of Jung's 12 archetypes? O The use of a meditative or spiritual background in a restaurant O The success of Oprah Winfrey resulting from her being seen as an individual with wisdom and experience of life who is looked to for guidance O Defending a cause or supporting an organization by marching in a protest rally O The emphasis on bending the rules or having a good time in a television advertisement for a resort
The founder of psychoanalytic theory was Sigmund Freud. His work had a major effect on motivation and personality research in marketing and consumer behavior. Freud divides the mind the into the conscious (everything we are aware of) and unconscious (feelings, thoughts, memories outside our conscious awareness). He also stated that our personality is composed of three elements: 11 • The id: corresponds to primary needs, focused on immediate gratification, directing a person's psychic energy towards pleasurable acts without regard for consequences o The superego: reflects the values, rules, and norms imposed by society o The ego: represents the interests of the individual, ensuring the necessary arbitration between the demands of the id and the constraints of the superego On the train to work this morning, you heard an ad for a local paragliding company. After work, you research more about the paragliding company and decide to purchase a ticket to paraglide for the first time. Which of Freud's personality components is satisfied by your paragliding purchase decision? O The superego O The id O The archetype O The ego | 12 Archetypes are easily recognized personality types or characters commonly found in storytelling across all cultures. The archetypes are based on universal metaphors rooted in psychological and sociological analysis of stories and dreams. Carl Jung is considered one of the founding fathers of archetype analysis. Which of the following is an example of an effective use of Jung's 12 archetypes? O The use of a meditative or spiritual background in a restaurant O The success of Oprah Winfrey resulting from her being seen as an individual with wisdom and experience of life who is looked to for guidance O Defending a cause or supporting an organization by marching in a protest rally O The emphasis on bending the rules or having a good time in a television advertisement for a resort
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Help, stuck on questions #11 & #12
Thx much!!
Transcribed Image Text:The founder of psychoanalytic theory was Sigmund Freud. His work had a major effect on motivation and personality research in marketing and consumer behavior. Freud divides the mind the into the
conscious (everything we are aware of) and unconscious (feelings, thoughts, memories outside our conscious awareness). He also stated that our personality is composed of three elements:
11
• The id: corresponds to primary needs, focused on immediate gratification, directing a person's psychic energy towards pleasurable acts without regard for consequences
o The superego: reflects the values, rules, and norms imposed by society
o The ego: represents the interests of the individual, ensuring the necessary arbitration between the demands of the id and the constraints of the superego
On the train to work this morning, you heard an ad for a local paragliding company. After work, you research more about the paragliding company and decide to purchase a ticket to paraglide for the first
time. Which of Freud's personality components is satisfied by your paragliding purchase decision?
O The superego
O The id
O The archetype
O The ego
| 12 Archetypes are easily recognized personality types or characters commonly found in storytelling across all cultures. The archetypes are based on universal metaphors rooted in psychological and
sociological analysis of stories and dreams. Carl Jung is considered one of the founding fathers of archetype analysis.
Which of the following is an example of an effective use of Jung's 12 archetypes?
O The use of a meditative or spiritual background in a restaurant
O The success of Oprah Winfrey resulting from her being seen as an individual with wisdom and experience of life who is looked to for guidance
O Defending a cause or supporting an organization by marching in a protest rally
O The emphasis on bending the rules or having a good time in a television advertisement for a resort
Expert Solution
Introduction
What are Archetypes?
Archetypes are part of the collective unconscious that influences our behavior. Carl Jung explained 12 archetypes in his theory of human psyche. They are:
- The Innocent
- The Ruler
- Artist
- Sage
- Caregiver
- Explorer
- Everyman
- Outlaw
- Lover
- Magician
- Hero
- Jester
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