Marketing Product Idea: Product service idea is to create a mobile phone application that users can use to purchase clothing from different online stores in one shopping cart. Q. Write a demand-oriented approach for target pricing consumers are willing to pay for this app and why?

Marketing Product Idea: Product service idea is to create a mobile phone application that users can use to purchase clothing from different online stores in one shopping cart. Q. Write a demand-oriented approach for target pricing consumers are willing to pay for this app and why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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Concept explainers

Buying

Buying is the activity that involves acquiring something of value in exchange for an asset. The acquisition could be goods or/and services. During the buying process, the exchange of value takes place between two or more parties. For instance, if you are offered a present from your relative, it can not be termed “buying” as value exchange is only from one side. Therefore, any form of gifting is not considered buying. The most common medium of exchange to facilitate buying is currency.

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Marketing Product Idea:

Product service idea is to create a mobile phone application that users can use to purchase clothing from different online stores in one shopping cart.

Q. Write a demand-oriented approach for target pricing consumers are willing to pay for this app and why?

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