Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing