Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)

Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Inside Tesla’s Strategy For Growth

Problem 1VC

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