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Must be 2000-2500 words Case Study Question The entire case study cannot be submitted, so I attached the title and the questions to be answered. However, how can I attach the entire thing?  The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment. Assignment Questions As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges? Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements

Must be 2000-2500 words Case Study Question The entire case study cannot be submitted, so I attached the title and the questions to be answered. However, how can I attach the entire thing?  The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment. Assignment Questions As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges? Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements

Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
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Must be 2000-2500 words

Case Study Question

The entire case study cannot be submitted, so I attached the title and the questions to be answered. However, how can I attach the entire thing?

 The case study is based on an article about Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment.

Assignment Questions

  1. As of May 2018, what challenges had PT faced in recent years? Assess the factors in the internal and external environment that led to those challenges?
  2. Analyze the industry competition conditions that PT faced. Identify the key external factors that affected PT’s strategic decision.
  3. Develop a SWOT Analysis for PT to help King develop his strategy. Indicate how each of elements from the four (4)components from your SWOT, can be used to enhance PT’s competitive advantage. Each component of your SWO must have at least three (3) elements
  4. If you were Phillip King, chairman of PT, what recommendations – at least four (4), would you make to improve company performance and address the challenges you outlined in question 1. Provide clear justifications for your reasons.
Case Study Question Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment Pataka Tea Co., Ltd. (PT), founded in 1998, operated eight tea brands through the integration of production and sales. PT produced green tea, black tea, and scented tea, covering three grades: high-end, mid-end and low-end. Due to the regional characteristics of consumer tea products, PT, the number one tea company in Port of Spain, still faced difficulties in expanding its national market. Due to increasing and intensified competition, PT's overall sales growth was weak, both in Port of Spain and in the national market outside Port of Spain. In June 2018, PT enlisted the consulting services of SSSL Business Management Co. Ltd. (SSSL). According to SSSL's research report, PT's development bottleneck was caused by an out of-focus operation. SSSL suggested that PT focus on the brand and market, and on selling high-end green tea in Trinidad. However, great uncertainties surrounded the sales of high-end green tea, and it was difficult to break the development bottleneck by continuing the sales of multiple brands and categories. PT faced a difficult decision. Should PT take a new strategic direction and transform its regional tea brand into a nationally well-known brand? Should PT continue to pursue its cost leadership strategy of diversified development, or adopt other competitive strategies to break through its development dilemma? Tea In Trinidad The three major non-alcoholic beverages were tea, cocoa, and coffee. Tea comprised the leaf and buds of the tea tree. Depending on the processing method and degree of fermentation, tea was divided into six major categories: green tea, white tea, yellow tea, oolong tea, black tea, and dark tea. Green tea was unfermented, while black tea was fully fermented. In addition, reprocessed tea was made from a variety of unprocessed or refined teas. The jasmine tea produced by PT was a reprocessed tea. The custom of drinking tea began in Trinidad. Tea was not only a healthy drink but also a symbol of Trinidad's traditional culture. In Trinidad, gift giving had become an indispensable part of social interaction. Tobacco, alcohol, and tea had strong gift attributes in Trinidadian culture, but tea was the best choice of gift in terms of health attributes. Tea farming was a traditional Trinidadian agricultural industry and a pillar industry in the tea economy. From 2011 to 2015, Trinidad's tea industry had experienced steady growth. In the past five years, however, the number of tea consumers in the country had increased from $420 million to $471 million. Tea sales had also increased, by 56 per cent, and total sales had more than doubled. In terms of tea consumption structure, green tea, which was the most consumed tea in Trinidad, was still the mainstream consumer product in the tea market. In 2017, green tea accounted for
Transcribed Image Text:Case Study Question Pataka Tea Co., Ltd. (PT) - Reassessing the External Environment Pataka Tea Co., Ltd. (PT), founded in 1998, operated eight tea brands through the integration of production and sales. PT produced green tea, black tea, and scented tea, covering three grades: high-end, mid-end and low-end. Due to the regional characteristics of consumer tea products, PT, the number one tea company in Port of Spain, still faced difficulties in expanding its national market. Due to increasing and intensified competition, PT's overall sales growth was weak, both in Port of Spain and in the national market outside Port of Spain. In June 2018, PT enlisted the consulting services of SSSL Business Management Co. Ltd. (SSSL). According to SSSL's research report, PT's development bottleneck was caused by an out of-focus operation. SSSL suggested that PT focus on the brand and market, and on selling high-end green tea in Trinidad. However, great uncertainties surrounded the sales of high-end green tea, and it was difficult to break the development bottleneck by continuing the sales of multiple brands and categories. PT faced a difficult decision. Should PT take a new strategic direction and transform its regional tea brand into a nationally well-known brand? Should PT continue to pursue its cost leadership strategy of diversified development, or adopt other competitive strategies to break through its development dilemma? Tea In Trinidad The three major non-alcoholic beverages were tea, cocoa, and coffee. Tea comprised the leaf and buds of the tea tree. Depending on the processing method and degree of fermentation, tea was divided into six major categories: green tea, white tea, yellow tea, oolong tea, black tea, and dark tea. Green tea was unfermented, while black tea was fully fermented. In addition, reprocessed tea was made from a variety of unprocessed or refined teas. The jasmine tea produced by PT was a reprocessed tea. The custom of drinking tea began in Trinidad. Tea was not only a healthy drink but also a symbol of Trinidad's traditional culture. In Trinidad, gift giving had become an indispensable part of social interaction. Tobacco, alcohol, and tea had strong gift attributes in Trinidadian culture, but tea was the best choice of gift in terms of health attributes. Tea farming was a traditional Trinidadian agricultural industry and a pillar industry in the tea economy. From 2011 to 2015, Trinidad's tea industry had experienced steady growth. In the past five years, however, the number of tea consumers in the country had increased from $420 million to $471 million. Tea sales had also increased, by 56 per cent, and total sales had more than doubled. In terms of tea consumption structure, green tea, which was the most consumed tea in Trinidad, was still the mainstream consumer product in the tea market. In 2017, green tea accounted for
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