One day, the management decides that they want to increase the retention of their customer. Based on this case, your tasks are: 1. Choose the suitable type of analytics (descriptive, prescriptive, predictive), the machine learning models that you will use based on the analytics you choose, and your reason for the choice.

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter9: Business Intelligence And Analytics
Section: Chapter Questions
Problem 5SAT
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One day, the management decides that they want to increase the retention of their customer. Based on this case, your tasks are:

1. Choose the suitable type of analytics (descriptive, prescriptive, predictive), the machine learning models that you will use based on the analytics you choose, and your reason for the choice.

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