Order Quantity Price per Unit O to 11 $520 12 to 143 $500 144 or more $400

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Mac-in-the-Box, Inc., sells computer equipment by mail and
telephone order. Mac sells 1,200 flat-bed scanners per year.
Ordering cost is $300, and annual holding cost is 16 percent
of the item’s price. The scanner manufacturer offers the
following price structure to Mac-in-the-Box:

What order quantity minimizes total annual costs?

Order Quantity
Price per Unit
O to 11
$520
12 to 143
$500
144 or more
$400
Transcribed Image Text:Order Quantity Price per Unit O to 11 $520 12 to 143 $500 144 or more $400
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