Perform a 4V analysis of the product, and comment on the operational performance objectives which should be set.
A new manufacturer and distributor of ice cream is going to be launched. The newly appointed CEO is planning to launch 5 production lines, producing a limited range of high-volume products which are sold in family sized tubs to supermarkets. The raw materials and ingredients for the product are going to be bought from 5 different companies. Demand is analyzed and found out that it is going to be stable. Business case looks profitable and promising. Your report should make explicit any further assumptions you wish to make about the operation.
Question:
1)Perform a 4V analysis of the product, and comment on the operational performance objectives which should be set.
2)Discuss what are the implications of working with 5 different companies. What strategy should the company apply to handle the difficulties with supply chain?
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