Peripheral goods Free Wash Anytime Fishing Pond -Variant Free Credit Reports Primary Good Vehicle High Speed Internet Free Gourmet Coffee & Tea Replacement Parts Financing and Leasing Peripheral services

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Draw the customer benefit package (CBP) for a car rental service. Explain how your CBP
provides value to the customer. Use the diagram below but taylor for the car rental service. 

Peripheral goods
Free
Wash
Anytime
Fishing
Pond
-Variant
Free
Credit
Reports
Primary Good
Vehicle
High
Speed
Internet
Free
Gourmet
Coffee &
Tea
Replacement
Parts
Financing
and
Leasing
Peripheral services
Transcribed Image Text:Peripheral goods Free Wash Anytime Fishing Pond -Variant Free Credit Reports Primary Good Vehicle High Speed Internet Free Gourmet Coffee & Tea Replacement Parts Financing and Leasing Peripheral services
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