Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company. The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary
Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company. The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.2SA
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Pickrr has developed an online dashboard that can be used by businesses to quickly and easily ship orders across the country. This allows the user to choose from 12 different courier companies to ship, and they can even choose to ship at the least cost or ship with the lowest delivery time. Shipments done via Pickrr dashboard already cost less compared to directly approaching a courier company. The company has a small number of beta customers and is planning to charge a small subscription fee from every user when the dashboard is ramped up. How will you price the subscription, and design a sales strategy for this dashboard. Do make and state any assumptions necessary.
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