pre-eminent 3. A company X limited manufacturing cosmetics, which has enjoyed a position in business, has grown in size. Its business was very good till 1991. But after that, new liberalised environment has seen entry of many MNC'S in the sector. With the result the market share of X limited has declined. The company had followed a much centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform. a) What organisation structure changes should the company bring about in order to retain its market share? b) How will the changes suggested by you help the firm? Keep in mind the sector in which the company is FMCG.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
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pre-eminent
3. A company X limited manufacturing cosmetics, which has enjoyed a
position in business, has grown in size. Its business was very good till 1991. But after that, new
liberalised environment has seen entry of many MNC'S in the sector. With the result the market
share of X limited has declined. The company had followed a much centralised business model
with Directors and divisional heads making even minor decisions. Before 1991 this business
model had served the company very well as consumers had no choice. But now the company is
under pressure to reform.
a) What organisation structure changes should the company bring about in order to retain its
market share?
b) How will the changes suggested by you help the firm? Keep in mind the sector in which the
company is FMCG.
Transcribed Image Text:pre-eminent 3. A company X limited manufacturing cosmetics, which has enjoyed a position in business, has grown in size. Its business was very good till 1991. But after that, new liberalised environment has seen entry of many MNC'S in the sector. With the result the market share of X limited has declined. The company had followed a much centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform. a) What organisation structure changes should the company bring about in order to retain its market share? b) How will the changes suggested by you help the firm? Keep in mind the sector in which the company is FMCG.
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