Problem-02- Why well-managed companies seem less interested in totally integrating Corporate Social Responsibility with their business strategies and goals, explain with the support of suitable examples?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem-02- Why well-managed companies seem less interested in totally
integrating Corporate Social Responsibility with their business strategies
and goals, explain with the support of suitable examples?
Transcribed Image Text:Problem-02- Why well-managed companies seem less interested in totally integrating Corporate Social Responsibility with their business strategies and goals, explain with the support of suitable examples?
Corporate Social Responsibility
Most companies have long practiced some form of corporate social
responsibility with the broad goal, simply, of contributing to the well-
being of the communities and society they affect and on which they
depend. But there is increasing pressure to dress up CSR as a business
discipline and demand that every initiative deliver business results. That is
asking too much of CSR and distracts from what must be its main goal: to
align a company's social and environmental activities with its business
purpose and values. If in doing so CSR activities mitigate risks, enhance
reputation, and contribute to business results, that is all to the good. But
for many CSR programs, those outcomes should be a spillover, not their
reason for being.
Despite the widely accepted ideal of pursuing "shared value" creating
economic value in ways that also create value for society-our research
suggests that this is not the norm. Rather, most companies practice a
multifaceted version of CSR that runs the gamut from pure philanthropy to
environmental sustainability to the active pursuit of shared value.
Moreover, well-managed companies seem less interested in totally
integrating CSR with their business strategies and goals than in devising a
cogent CSR program aligned with the company's purpose and values.
But although many companies embrace this broad vision of CSR, they are
hampered by poor coordination and a lack of logic connecting their
various programs. Although numerous surveys have touted the increased
involvement of CEOS in CSR, we have found that CSR programs are often
initiated and run in an uncoordinated way by a variety of internal
managers, frequently without the active engagement of the CEO. To
maximize their positive impact on the social and environmental systems in
which they operate, companies must develop coherent CSR strategies.
This should be an essential part of the job of every CEO and board.
Aligning CSR programs must begin with an inventory and audit of
existing initiatives. Our research and work with corporations across the
geographic and business spectrum show that companies' CSR activities
are typically divided among three theaters of practice. Assigning CSR
activities accordingly is a crucial first step.
Transcribed Image Text:Corporate Social Responsibility Most companies have long practiced some form of corporate social responsibility with the broad goal, simply, of contributing to the well- being of the communities and society they affect and on which they depend. But there is increasing pressure to dress up CSR as a business discipline and demand that every initiative deliver business results. That is asking too much of CSR and distracts from what must be its main goal: to align a company's social and environmental activities with its business purpose and values. If in doing so CSR activities mitigate risks, enhance reputation, and contribute to business results, that is all to the good. But for many CSR programs, those outcomes should be a spillover, not their reason for being. Despite the widely accepted ideal of pursuing "shared value" creating economic value in ways that also create value for society-our research suggests that this is not the norm. Rather, most companies practice a multifaceted version of CSR that runs the gamut from pure philanthropy to environmental sustainability to the active pursuit of shared value. Moreover, well-managed companies seem less interested in totally integrating CSR with their business strategies and goals than in devising a cogent CSR program aligned with the company's purpose and values. But although many companies embrace this broad vision of CSR, they are hampered by poor coordination and a lack of logic connecting their various programs. Although numerous surveys have touted the increased involvement of CEOS in CSR, we have found that CSR programs are often initiated and run in an uncoordinated way by a variety of internal managers, frequently without the active engagement of the CEO. To maximize their positive impact on the social and environmental systems in which they operate, companies must develop coherent CSR strategies. This should be an essential part of the job of every CEO and board. Aligning CSR programs must begin with an inventory and audit of existing initiatives. Our research and work with corporations across the geographic and business spectrum show that companies' CSR activities are typically divided among three theaters of practice. Assigning CSR activities accordingly is a crucial first step.
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