Provide an analysis of how the following investment patterns can be explained using theories of behavioral finance. Once a firm's current earnings become known, the information content should be quickly digested  by investors and incorporated into the efficient market price. However, if the security’s price is close  to its 52-week high, investors are reluctant to bid prices up even if the company has an extremely  positive earnings surprise.

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
ChapterA2: Investments
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Provide an analysis of how the following investment patterns can be explained using theories of behavioral finance.

Once a firm's current earnings become known, the information content should be quickly digested 
by investors and incorporated into the efficient market price. However, if the security’s price is close 
to its 52-week high, investors are reluctant to bid prices up even if the company has an extremely 
positive earnings surprise. 

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