Read the research article added here and answer the questions: 1. What type of variable is fertility status? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 2. What type of variable is sex of target face? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 3. What type of variable is attractiveness of target face? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 4. Looking at the relationship between fertility status, target sex, target attractiveness, and attention, what type of study is it (correlational, quasi-experimental, experimental)? A. Quasi-experimental and experimental B. Experimental C. Correlational D. Quasi-experimental 5. Can we technically conclude that fertility status affects attention? A. No, because women were not randomly assigned to fertility status and their fertility status was not manipulated B. Yes, because women were randomly assigned to fertility status and their fertility status was manipulated C. Yes, because women were randomly selected and their fertility status was manipulated

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Read the research article added here and answer the questions: 1. What type of variable is fertility status? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 2. What type of variable is sex of target face? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 3. What type of variable is attractiveness of target face? A. Quasi-dependent variable B. Dependent variable C. Outcome variable D. Quasi-independent variable E. Independent variable F. Predictor variable 4. Looking at the relationship between fertility status, target sex, target attractiveness, and attention, what type of study is it (correlational, quasi-experimental, experimental)? A. Quasi-experimental and experimental B. Experimental C. Correlational D. Quasi-experimental 5. Can we technically conclude that fertility status affects attention? A. No, because women were not randomly assigned to fertility status and their fertility status was not manipulated B. Yes, because women were randomly assigned to fertility status and their fertility status was manipulated C. Yes, because women were randomly selected and their fertility status was manipulated
806
10
2
Attractive Male
Average Male
Average Female
Fig. 1. Mean time spent looking at each face type. Error bars represent 95% CI. The apparent main effect of fertility status is not statistically significant
within average targets (F<3). As expected, high fertility women
paid more attention to attractive male targets than did low fertility
women, F(1,88)- 10.28, p=002,-.105; fertility had no effect
on attention to other face types (all Fs< 40, ps> 56). High fertility
women paid more attention to men than women, F(1,88)-4.15,
p- .045,-045; this effect was not found in low fertility women.
Both high and low fertility women paid more attention to attrac-
tive than average men; this effect was larger for high fertility wo-
men, (33.81)-2.367, p= .024. Additionally, high fertility women
paid more attention to attractive males than attractive females,
F(1,88)-4.22, p.043, 046.
To test the effects of fertility on memory, we first dichotomized
participant responses into either "Did not see" or "Did see." Using
these scores, we calculated d-prime (a measure of recognition sen-
sitivity that controls for false alarms) for each face type (e.g, for all
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
U.S. Anderson et al. /Journal of Experimental Social Psychology 46 (2010) 804-808
0.2
Attractive Female
0
Low Fertility
High Fertility
attractive male faces). We then conducted a mixed ANOVA on the
d-prime scores with fertility as a between-subjects factor and tar-
get gender and attractiveness as within-subjects factors. Overall,
attractive faces were remembered better than average,
R1,88)-26.95, p<.001, n.234; see Fig. 2.
The significant three-way interaction between target gender,
target attractiveness, and fertility status found in the attention
data was not replicated in the memory data, F(1,88)-80,
p=373. However, the two-way interaction between target gender
and target attractiveness was significant, F(1,88)-12.369,
p=001, n.123: Attractive women were remembered signifi-
cantly better than average women, F(1,88)-44.65, p<.001, but
attractive men were remembered only marginally better than
average men, F1, 88)-2.80, p.095. Fertility status did not signif-
icantly affect memory within any target type (ps>.17).
Average Male
Low Fertility
High Fertility
|||
Attractive Male
Attractive Female
Fig. 2. Memory accuracy for each face type. Error bars represent 95% CL
Average Female
U.S. Anderson et al. /Journal of Experimental Social Psychology 46 (2010) 804-808
Discussion
Using an eye tracking device, we found that ovulating women
paid relatively more attention to the attractive male targets in ar-
rays of varying faces. However, fertility status had no effect on
attention to other face types, and did not produce an analogous ef-
fect on memory.
What function is served by fertility-enhanced attention to
attractive men? Recall that ovulating women, in particular, per-
ceive such men to be relatively more desirable (e.g. Haselton &
Miller, 2006; Penton-Voak et al., 2003). This fertility-enhanced vi-
sual attention may thus reflect a more thorough cognitive assess-
ment of these men. However, fertility status did not enhance
subsequent recognition memory for these handsome men, mitigat-
ing against this cognitive processing explanation. As we mentioned
earlier, women face costs as well as benefits from liaisons with
unfamiliar attractive men, and those costs may be enhanced during
ovulation. Although it may be difficult to monitor initial visual
attention to such men, there may be mechanisms in place for sup-
pressing additional processing, especially when such men are
strangers (Kenrick et al., 2007). Alternatively, because eye contact
serves to nonverbally signal romantic interest (Moore, 1985), per-
haps the increased visual attention by highly fertile women re-
flected not extended cognitive processing but rather a strategic
(albeit
(albeit nonconscious) inclination to communicate romantic interest
to desirable men. That ovulating women exhibited especially en-
hanced looking at, but not especially enhanced memory for, hand-
some men, is consistent with that possibility. Future research might
profitably explore these alternatives in more detail.' Research mea-
suring both implicit and explicit memory, for example, may provide
evidence for or against a suppression explanation of the decoupling
of attention and memory. Moreover, if the extra attention truly serves
a flirtation function, we might expect this attention to be focused on
the targets' eyes, whereas other functions would be supported by a
broader visual scanning of the faces. Alternatively, if these effects
are linked to suppression effects, we might expect to see them more
strongly in women involved in highly committed relationships.
Stronger effects for single (or less committed) individuals, in contrast,
would support a flirtation explanation.
This finding links to a broader set of findings indicating adap-
tively tuned discrepancies between visual attention and memory
(Ackerman et al., 2009; Becker et al., 2010). For example, in con-
trast to desirable targets such as attractive faces, which are looked
at but not remembered, people look away from physically threat-
ening targets, such as outgroup males, but nonetheless remember
them well later (Becker et al., 2010).
The results for attractive females contrast with those for attrac-
tive males. Replicating earlier findings (e.g. Maner et al., 2003).
women, whether ovulating or not, showed initial attention to, as
well as good memory for, attractive female targets. This increased
attention to beautiful women makes sense to the extent that
attractive women can be viewed as threatening others' existing
relationships, given men's interest and attention to even unfamiliar
attractive women (Li & Kenrick, 2006; Maner et al., 2003). Unlike
the possible costs associated with downstream cognitive process-
ing of handsome men, then, no such costs are associated with pro-
cessing other women.
One might wonder whether the extra 1.8s of attention given to attractive males
(compared to average) by ovulating women, divided among the eight attractive male
exemplars, is insufficient to increase memory. Other data from this study suggests,
however, that this concern is unfounded. Ignoring ovulation condition, attractive
females received only 1.48 s more attention than average females, yet they were still
remembered better, suggesting that relatively small increases in attention can have
significant effects on memory-but not when ovulating women are attending to
attractive men
807
More broadly, these findings lend further support to the grow-
ing appreciation that perceptual and cognitive biases of various
kinds often serve functionally sensible aims (e.g., Kenrick, Neuberg
Griskevicius, Becker, & Schaller, 2010). Finally, it is useful to note
that ovulation status lies outside the theoretical architecture of tra-
ditional social psychological theories of relationships. As such,
these data combine with other findings demonstrating important
effects of various hormones (e.g. Durante & Li, 2009; Miller &
Maner, 2010; Roney & Simmons, 2008) to illustrate the value of
generating integrative, biosocial models of social cognition.
Acknowledgment
The contributions of Douglas Kenrick and Steven Neuberg were
supported by a grant from the National Institute of Mental Health
(R01MH064734).
References
Ackerman, J. M, Becker, D. V, Mortensen, C. R. Sasaki, T., Neuberg S. L. & Kenrick,
D. T. (2009). A pox on the mind: Disjunction of attention and memory in the
processing of physical disfigurement. Journal of Experimental Social Psychology.
45, 478-485 and
Becker, D. V., Anderson, U. S, Neuberg, S. L, Maner, J. K, Shapiro, J. R. Ackerman, J.
M, et al. (2010). More memory bang for the attentional buck: Self-protection
goals enhance encoding efficiency for potentially threatening males. Social
Psychological and Personality Science, 1, 182-189.
Becker, D. V., Kenrick, D. T. Guerin, S., & Maner, J. K. (2005). Concentrating on
beauty: Sexual selection and sociospatial memory. Personality & Social
Psychology Bulletin, 31,1643-1652.
Becker, D. V., Kenrick, D. T., Neuberg, S. L, Blackwell, K. C. & Smith, D. M. (2007). The
confounded nature of angry men and happy women Journal of Personality and
Social Psychology, 92, 179-190
Buss, D. M. & Schmitt, D. P. (1993). Sexual strategies theory: A contextual
evolutionary analysis of human mating Psychological Review, 100, 204-232.
Clark, R. D. & Hatfield, E. (1989). Gender differences in receptivity to sexual offers.
Journal of Psychology and Human Sexuality, 2, 39-55.
Durante, K. M. & L. N. P. (2009), Oestradiol and opportunistic mating in women.
Biology Letters, 5, 179-182.
Gangestad, S. W., & Simpson, J. A. (2000). The evolution of human mating: Trade-
offs and strategic pluralism. Behavioral and Brain Sciences, 23, 573-644
Gangestad, S. W. & Thornhill, R. (1998). Menstrual cycle variation in women's
preferences for the scent of symmetrical men. Proceedings of the Royal Society of
London B, 265, 727-733.
Gangestad, S. W., Thornhill, R. & Garver-Apgar, C. E. (2005). Adaptations to
ovulation implications for sexual and social behavior. Current Directions in
Science, 14, 312-316
retoca
T. (2005) Receptivity to sexual offers as function of sex
socioeconomic status, physical attractiveness, and intimacy of the offer.
Personal Relationships, 12, 373-386's fertility across the cycle increases
Haselton, M. G., & Miller, G. F. (2006). Women's fertility across the cycle
increases
the short-term attractiveness of creative intelligence. Human Nature, 17, 50-73.
Haselton, M. G, Mortezaie, M, Pillsworth, E. G, Bleske-Recheck, A. E, & Frederick, D.
A. (2007). Ovulation and human female ornamentation: Near ovulation, women
dress to impress. Hormones and Behavior, 51, 41-45.
Kenrick, D. T., Delton, A. W, Robertson, T, Becker, D. V., & Neuberg, S. L. (2007). How
the mind warps: A social evolutionary perspective on cognitive processing
disjunctions. In J.P. Forgas, M. G. Haselton, & W. Von Hippel (Eds.), The evolution
of the social mind: Evolution and social cognition (pp. 49-68). New York:
Psychology Press.
Kenrick, D. T., Neuberg, S. L. Griskevicius, V., Becker, D. V. & Schaller, M. (2010)
Goal-driven cognition and functional behavior: The fundamental motives
framework. Current Directions in Psychological Science, 19, 63-67.
Kenrick, D. T. Sadalla, E. K., Groth, G., & Trost, M. R. (1990). Evolution, traits, and the
stages of human courtship: Qualifying the parental investment model. Journal of
Personality, 58, 97-117.
L, N. P. & Kenrick, D. T. (2006). Sex similarities and differences in preferences for
short-term mates: What, whether, and why. Journal of Personality and Social
Psychology, 90, 468-489.
Maner, J. Kenrick, D. T, Becker, D. Delton, A, Hofer, B, Wilbur, C, et al. (2003).
Sexually selective cognition: Beauty captures the mind of the beholder. Journal
of Personality and Social Psychology, 85, 1107-1120.
Maner, J. K. Kenrick, D. T., Becker, D. V., Robertson, T. E, Hofer, B, Neuberg, S.L.
et al. (2005). Functional projection: How fundamental social motives can bias
interpersonal perception. Journal of Personality and Social Psychology, 88, 63-78.
Miller, S. L. & Maner, J. K. (2010). Scent of a woman: Men's testosterone responses
to olfactory ovulation cues. Psychological Science, 21, 276-283.
Moore, M. M. (1985). Nonverbal courtship patterns in women: Context and
consequences. Ethology and Sociobiology, 6, 237-247.
Transcribed Image Text:806 10 2 Attractive Male Average Male Average Female Fig. 1. Mean time spent looking at each face type. Error bars represent 95% CI. The apparent main effect of fertility status is not statistically significant within average targets (F<3). As expected, high fertility women paid more attention to attractive male targets than did low fertility women, F(1,88)- 10.28, p=002,-.105; fertility had no effect on attention to other face types (all Fs< 40, ps> 56). High fertility women paid more attention to men than women, F(1,88)-4.15, p- .045,-045; this effect was not found in low fertility women. Both high and low fertility women paid more attention to attrac- tive than average men; this effect was larger for high fertility wo- men, (33.81)-2.367, p= .024. Additionally, high fertility women paid more attention to attractive males than attractive females, F(1,88)-4.22, p.043, 046. To test the effects of fertility on memory, we first dichotomized participant responses into either "Did not see" or "Did see." Using these scores, we calculated d-prime (a measure of recognition sen- sitivity that controls for false alarms) for each face type (e.g, for all 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 U.S. Anderson et al. /Journal of Experimental Social Psychology 46 (2010) 804-808 0.2 Attractive Female 0 Low Fertility High Fertility attractive male faces). We then conducted a mixed ANOVA on the d-prime scores with fertility as a between-subjects factor and tar- get gender and attractiveness as within-subjects factors. Overall, attractive faces were remembered better than average, R1,88)-26.95, p<.001, n.234; see Fig. 2. The significant three-way interaction between target gender, target attractiveness, and fertility status found in the attention data was not replicated in the memory data, F(1,88)-80, p=373. However, the two-way interaction between target gender and target attractiveness was significant, F(1,88)-12.369, p=001, n.123: Attractive women were remembered signifi- cantly better than average women, F(1,88)-44.65, p<.001, but attractive men were remembered only marginally better than average men, F1, 88)-2.80, p.095. Fertility status did not signif- icantly affect memory within any target type (ps>.17). Average Male Low Fertility High Fertility ||| Attractive Male Attractive Female Fig. 2. Memory accuracy for each face type. Error bars represent 95% CL Average Female U.S. Anderson et al. /Journal of Experimental Social Psychology 46 (2010) 804-808 Discussion Using an eye tracking device, we found that ovulating women paid relatively more attention to the attractive male targets in ar- rays of varying faces. However, fertility status had no effect on attention to other face types, and did not produce an analogous ef- fect on memory. What function is served by fertility-enhanced attention to attractive men? Recall that ovulating women, in particular, per- ceive such men to be relatively more desirable (e.g. Haselton & Miller, 2006; Penton-Voak et al., 2003). This fertility-enhanced vi- sual attention may thus reflect a more thorough cognitive assess- ment of these men. However, fertility status did not enhance subsequent recognition memory for these handsome men, mitigat- ing against this cognitive processing explanation. As we mentioned earlier, women face costs as well as benefits from liaisons with unfamiliar attractive men, and those costs may be enhanced during ovulation. Although it may be difficult to monitor initial visual attention to such men, there may be mechanisms in place for sup- pressing additional processing, especially when such men are strangers (Kenrick et al., 2007). Alternatively, because eye contact serves to nonverbally signal romantic interest (Moore, 1985), per- haps the increased visual attention by highly fertile women re- flected not extended cognitive processing but rather a strategic (albeit (albeit nonconscious) inclination to communicate romantic interest to desirable men. That ovulating women exhibited especially en- hanced looking at, but not especially enhanced memory for, hand- some men, is consistent with that possibility. Future research might profitably explore these alternatives in more detail.' Research mea- suring both implicit and explicit memory, for example, may provide evidence for or against a suppression explanation of the decoupling of attention and memory. Moreover, if the extra attention truly serves a flirtation function, we might expect this attention to be focused on the targets' eyes, whereas other functions would be supported by a broader visual scanning of the faces. Alternatively, if these effects are linked to suppression effects, we might expect to see them more strongly in women involved in highly committed relationships. Stronger effects for single (or less committed) individuals, in contrast, would support a flirtation explanation. This finding links to a broader set of findings indicating adap- tively tuned discrepancies between visual attention and memory (Ackerman et al., 2009; Becker et al., 2010). For example, in con- trast to desirable targets such as attractive faces, which are looked at but not remembered, people look away from physically threat- ening targets, such as outgroup males, but nonetheless remember them well later (Becker et al., 2010). The results for attractive females contrast with those for attrac- tive males. Replicating earlier findings (e.g. Maner et al., 2003). women, whether ovulating or not, showed initial attention to, as well as good memory for, attractive female targets. This increased attention to beautiful women makes sense to the extent that attractive women can be viewed as threatening others' existing relationships, given men's interest and attention to even unfamiliar attractive women (Li & Kenrick, 2006; Maner et al., 2003). Unlike the possible costs associated with downstream cognitive process- ing of handsome men, then, no such costs are associated with pro- cessing other women. One might wonder whether the extra 1.8s of attention given to attractive males (compared to average) by ovulating women, divided among the eight attractive male exemplars, is insufficient to increase memory. Other data from this study suggests, however, that this concern is unfounded. Ignoring ovulation condition, attractive females received only 1.48 s more attention than average females, yet they were still remembered better, suggesting that relatively small increases in attention can have significant effects on memory-but not when ovulating women are attending to attractive men 807 More broadly, these findings lend further support to the grow- ing appreciation that perceptual and cognitive biases of various kinds often serve functionally sensible aims (e.g., Kenrick, Neuberg Griskevicius, Becker, & Schaller, 2010). Finally, it is useful to note that ovulation status lies outside the theoretical architecture of tra- ditional social psychological theories of relationships. As such, these data combine with other findings demonstrating important effects of various hormones (e.g. Durante & Li, 2009; Miller & Maner, 2010; Roney & Simmons, 2008) to illustrate the value of generating integrative, biosocial models of social cognition. Acknowledgment The contributions of Douglas Kenrick and Steven Neuberg were supported by a grant from the National Institute of Mental Health (R01MH064734). References Ackerman, J. M, Becker, D. V, Mortensen, C. R. Sasaki, T., Neuberg S. L. & Kenrick, D. T. (2009). A pox on the mind: Disjunction of attention and memory in the processing of physical disfigurement. Journal of Experimental Social Psychology. 45, 478-485 and Becker, D. V., Anderson, U. S, Neuberg, S. L, Maner, J. K, Shapiro, J. R. Ackerman, J. M, et al. (2010). More memory bang for the attentional buck: Self-protection goals enhance encoding efficiency for potentially threatening males. Social Psychological and Personality Science, 1, 182-189. Becker, D. V., Kenrick, D. T. Guerin, S., & Maner, J. K. (2005). Concentrating on beauty: Sexual selection and sociospatial memory. Personality & Social Psychology Bulletin, 31,1643-1652. Becker, D. V., Kenrick, D. T., Neuberg, S. L, Blackwell, K. C. & Smith, D. M. (2007). The confounded nature of angry men and happy women Journal of Personality and Social Psychology, 92, 179-190 Buss, D. M. & Schmitt, D. P. (1993). Sexual strategies theory: A contextual evolutionary analysis of human mating Psychological Review, 100, 204-232. Clark, R. D. & Hatfield, E. (1989). Gender differences in receptivity to sexual offers. Journal of Psychology and Human Sexuality, 2, 39-55. Durante, K. M. & L. N. P. (2009), Oestradiol and opportunistic mating in women. Biology Letters, 5, 179-182. Gangestad, S. W., & Simpson, J. A. (2000). The evolution of human mating: Trade- offs and strategic pluralism. Behavioral and Brain Sciences, 23, 573-644 Gangestad, S. W. & Thornhill, R. (1998). Menstrual cycle variation in women's preferences for the scent of symmetrical men. Proceedings of the Royal Society of London B, 265, 727-733. Gangestad, S. W., Thornhill, R. & Garver-Apgar, C. E. (2005). Adaptations to ovulation implications for sexual and social behavior. Current Directions in Science, 14, 312-316 retoca T. (2005) Receptivity to sexual offers as function of sex socioeconomic status, physical attractiveness, and intimacy of the offer. Personal Relationships, 12, 373-386's fertility across the cycle increases Haselton, M. G., & Miller, G. F. (2006). Women's fertility across the cycle increases the short-term attractiveness of creative intelligence. Human Nature, 17, 50-73. Haselton, M. G, Mortezaie, M, Pillsworth, E. G, Bleske-Recheck, A. E, & Frederick, D. A. (2007). Ovulation and human female ornamentation: Near ovulation, women dress to impress. Hormones and Behavior, 51, 41-45. Kenrick, D. T., Delton, A. W, Robertson, T, Becker, D. V., & Neuberg, S. L. (2007). How the mind warps: A social evolutionary perspective on cognitive processing disjunctions. In J.P. Forgas, M. G. Haselton, & W. Von Hippel (Eds.), The evolution of the social mind: Evolution and social cognition (pp. 49-68). New York: Psychology Press. Kenrick, D. T., Neuberg, S. L. Griskevicius, V., Becker, D. V. & Schaller, M. (2010) Goal-driven cognition and functional behavior: The fundamental motives framework. Current Directions in Psychological Science, 19, 63-67. Kenrick, D. T. Sadalla, E. K., Groth, G., & Trost, M. R. (1990). Evolution, traits, and the stages of human courtship: Qualifying the parental investment model. Journal of Personality, 58, 97-117. L, N. P. & Kenrick, D. T. (2006). Sex similarities and differences in preferences for short-term mates: What, whether, and why. Journal of Personality and Social Psychology, 90, 468-489. Maner, J. Kenrick, D. T, Becker, D. Delton, A, Hofer, B, Wilbur, C, et al. (2003). Sexually selective cognition: Beauty captures the mind of the beholder. Journal of Personality and Social Psychology, 85, 1107-1120. Maner, J. K. Kenrick, D. T., Becker, D. V., Robertson, T. E, Hofer, B, Neuberg, S.L. et al. (2005). Functional projection: How fundamental social motives can bias interpersonal perception. Journal of Personality and Social Psychology, 88, 63-78. Miller, S. L. & Maner, J. K. (2010). Scent of a woman: Men's testosterone responses to olfactory ovulation cues. Psychological Science, 21, 276-283. Moore, M. M. (1985). Nonverbal courtship patterns in women: Context and consequences. Ethology and Sociobiology, 6, 237-247.
ELSEVIER
ARTICLE INFO
Journal of Experimental Social Psychology 46 (2010) 804-808
Report
I only have eyes for you: Ovulation redirects attention (but not memory)
to attractive men
Article history:
Received 17 February 2010
Revised 14 April 2010
Available online 8 May 2010
Contents lists available at ScienceDirect
Uriah S. Anderson, Elaine F. Perea*, D. Vaughn Becker, Joshua M. Ackerman, Jenessa R. Shapiro d.
Steven L. Neuberg, Douglas T. Kenrick
Keywords:
Attention
Memory
Ovulation
Fertility
Menstrual cycle
Evolutionary psychology
Journal of Experimental Social Psychology
*Department of Psychology, Arizona State University, P.O. Box 871104, Tempe, AZ 85287-1104, United States
Department of Applied Psychology, Arizona State University at the Polytechnic Campus, Mesa, AZ 85212, United States
"Sloan School of Management, Massachusetts Institute of Technology, 100 Main St, Cambridge, MA 02142, United States
*Department of Psychology, University of California, Los Angeles, CA 90095-1563, United States
journal homepage: www.elsevier.com/locate/jesp
doi:10.1016/jesp.2010.04.015
ABSTRACT
A number of studies have found a disjunction between women's attention to, and memory for, handsome
men. Although women pay initial attention to handsome men, they do not remember those men later.
The present study examines how ovulation might differentially affect these attentional and memory pro-
cesses. We found that women near ovulation increased their visual attention to attractive men. However,
this increased visual attention did not translate into better memory. Discussion focuses on possible
explanations, in the context of an emerging body of findings on disjunctions between attention to, and
memory for, other people.
© 2010 Elsevier Inc. All rights reserved.
Introduction
On entering a crowded room, to whom do we pay attention?
Who do we later remember? A number of studies suggest that sim-
ple social cognitive processes are often biased in functionally sen-
sible ways (e.g. Ackerman et al., 2009; Becker, Kenrick, Neuberg.
Blackwell, & Smith, 2007; Maner et al., 2005). Some of this research
suggests sex differences in such processing. For instance, whereas
men pay attention to, selectively encode, and selectively remember
physically attractive women, women attend to, but do not later
remember, handsome men (Becker, Kenrick, Guerin, & Maner,
2005; Maner et al., 2003).
These findings make sense in terms of typical male and female
mating strategies: whereas men are interested in, and relatively
nonselective about, possible relationships with female strangers,
women have generally higher standards for casual relationships
and are less inclined to have such relationships with male strang-
ers (e.g. Clark & Hatfield, 1989; Greitemeyer, 2005; Kenrick,
Sadalla, Groth, & Trost, 1990; Li & Kenrick, 2006; Wiederman &
Hurd, 1999). For women, the relative costs of casual relationships
are higher than they are for men. In particular, a short-term
Corresponding author. Address: Department of Psychology, Arizona State
University, Tempe, AZ 85287-1104, United States. Fax: +1 480 965 8544
E-mail address: uriah.anderson@asu.edu (U.S. Anderson)
0022-1031/5-see front matter © 2010 Elsevier Inc. All rights reserved.
relationship could result in pregnancy, which brings necessarily
high costs for women, but not necessarily for men. Although there
is some value in noticing physically attractive male strangers,
might not generally be a good use of cognitive resources for wo-
men to extensively process such men in the absence of indicators
of other desirable characteristics (Kenrick, Delton, Robertson, Beck-
er, & Neuberg, 2007).
There might, however, be an exception to the above generaliza-
tions. Women adopt different mating strategies under different cir-
cumstances (Buss & Schmitt, 1993; Gangestad & Simpson, 2000;
Haselton & Miller, 2006), and an emerging literature reveals that
hormonal fluctuations near ovulation alter women's mating prefer-
ences and behaviors in important ways. Compared to other points
in their menstrual cycle, women near ovulation dress more
attractively and provocatively (Haselton, Mortezaie, Pillsworth,
Bleske-Recheck, & Frederick, 2007). Ovulating women are more
attracted to men showing high levels of masculinity (e.g.
Penton-Voak et al., 2003) and signs of creativity (Haselton & Miller,
2006). They also prefer the scent of symmetrical men (Gangestad &
Thornhill, 1998). Most critically, women in the most fertile part of
their cycle are more interested in extra-pair sexual relations,
particularly with men more attractive than their long-term
partners (Pillsworth & Haselton, 2006).
Why would women, even those with partners, be especially
interested in attractive men during ovulation? Symmetry, high
U.S. Anderson et al./Journal of Experimental Social Psychology 46 (2010) 804-808
masculinity, and creative displays, much like colorful and symmet-
rical displays in peacocks, appear to reflect the possession of genet-
ic traits well-suited to survival (Haselton & Miller, 2006). When
choosing a mate, then, females may face trade-offs between mates
who will stay around and provide resources versus those who, be-
cause of their attractiveness, may have more opportunities to stray.
A casual liaison with an attractive man is thus a double-edged
sword: although it is a means of acquiring beneficial genes for off-
spring, it risks the loss of a (less attractive but more committed)
partner willing to provide resources. One strategy for balancing
this trade-off is to engage in temporally limited and concealed ex-
tra-pair liaisons with highly attractive males during the period of
maximal fertility (Gangestad, Thornhill, & Garver-Apgar, 2005;
Haselton & Miller, 2006). Of course, none of this is presumed to
be consciously mediated, and cyclic effects are not found for wo-
men on hormonal birth control (which changes normal hormonal
patterns).
Despite evidence of ovulatory shifts in overt behavior and ex-
pressed preferences, few researchers have explored how ovulation
affects early-stage cognitive processing. During ovulation, it might
be expected that women pay increased attention to handsome
men. Given that highly fertile women are more attracted to, and
more interested in mating with, highly attractive men, we pre-
dicted that women near ovulation would spend more time attend-
ing to attractive men than those in less fertile periods.
Will this extra attention for attractive men translate into better
memory? The default assumption would be that increased visual
attention to any target will increase memory for that target. Given
that highly fertile women are more interested in short-term sexual
encounters with men of high genetic quality, they may be expected
to spend extra cognitive resources subsequently processing the
faces of attractive men to more carefully evaluate cues linked to
genetic quality (eg, facial masculinity, symmetry). In a similar
vein, they may expend extra cognitive resources assessing the
faces of attractive men for cues suggestive of additional desirable
characteristics (e.g. resources, dependability, trustworthiness)-
characteristics suggesting that the man also possesses long-term
relationship potential. In both cases, such enhanced processing
should lead to enhanced memory.
On the other hand, it is not always the case that increased visual
attention translates into increased memory. For example Rock and
Gutman (1981) had participants look at sets of two overlapping
figures while searching for a particular feature. While the task re-
quired that participants look at both figures, they later showed
poor memory for the figure that lacked the target feature. In an-
other study, participants playing a computerized version of the
matching game Concentration were asked to match pairs of faces
in a matrix after having the opportunity to look at all faces before
they were masked. Female participants gave evidence of having
initially attended to the handsome faces, as judged by performance
on the first trial. However, unlike performance for attractive female
faces, which remained efficient throughout the game, efficiency for
matching attractive male faces decreased over trials (Becker et al.,
2005).
In the case of ovulating women, there are several reasons why
enhanced looking might not translate into enhanced memory. Be-
cause of the costs associated with liaisons with unfamiliar men, for
example, there could be some suppression of deeper subsequent
cognitive processing. Alternatively, increased visual attention to
attractive men could serve functions that are not fundamentally
about cognitive processing and thus would not translate into in-
creased memory. For example, visual attention is a tactic used by
women to communicate interest and encourage men to approach
(Moore, 1985). If increased looking serves a non-cognitive function,
we would not expect it to contribute to increased memory. In the
present study, we measured effects of fertility on visual attention
805
to faces varying on attractiveness and gender using an eye tracking
device, and also tested women's memory for those faces.
Method
One hundred twelve females in an Introductory Psychology
course participated in exchange for partial fulfillment of course
requirements. Prescreening questionnaires excluded those using
hormonal birth control or indicating highly irregular cycle length.
Equipment malfunctions and calibration difficulties rendered eye
tracking data from 22 participants unusable, leaving a final sample
of 90 participants. These participants were classified as high fertil-
ity (N-24) or low fertility (N-66) based on information they pro-
vided about their menstrual cycle (see below).
To minimize the possibility that participants would consciously
try to control eye movements, they were told the study investi-
gated visual and auditory perception using a portable electroen-
cephalograph; the apparent electroencephalograph was actually a
headband containing magnetic sensors that allowed the Applied
Science Laboratories Series 5000 eye tracker to reduce eye-capture
loss. After calibrating the eye tracking software, participants
viewed a slide show consisting of four slides. Each slide contained
eight faces (two exemplars each of the factorial combination of
male/female and attractive/average) in a roughly circular array.
These faces were neutrally-expressive, White young adults, and
were pre-rated for physical attractiveness for an earlier study.
More detailed information can be found in Maner et al. (2003).
Each slide appeared for 10s with a 2 s break between slides.
Participants next completed the memory test. The memory test
consisted of the 32 faces from the slide show and 32 distracter
faces also varying on gender and attractiveness. Participants indi-
cated whether they had seen each face on a six-point scale ranging
from "Definitely did not see" to "Definitely did see."
At the end of the study, participants provided information about
their menstrual cycle length and regularity and were asked to email
researchers the date of their next menses onset. To determine fer-
tility phase, we employed the reverse-cycle day method (cf. Hasel-
ton & Miller, 2006). The 5 days prior to ovulation and the day of
ovulation itself (ie, reverse count days 15-20) are considered high
fertility days, while the remaining days are considered low fertility.
We based our fertility calculation on the most recent cycle informa-
tion available. For 50 participants, this information came from the
requested follow-up email. The other 40 participants did not con-
tact us at the start of their next menses, so we used the information
they provided during the experimental session. Although the re-
verse-cycle day method is less precise than hormonal methods of
measuring fertility, women in the high fertility group will be, on
average, more fertile than those in the low fertility group. Any er-
rors in categorization worked against our hypotheses.
Results
To test the effects of fertility on attention to faces, we conducted
a mixed ANOVA on the total attention to each face type with fertil-
ity as a between-subjects factor and target gender and attractive-
ness as within-subjects factors. Overall, there was a main effect
of target attractiveness, F(1, 88)-44.21, p<.001, -33, such that
participants paid more attention to attractive targets (M-7.90
seconds, SD-2.05) than average targets (M-6.28 seconds,
SD 1.92).
This attractiveness main effect was qualified, however, by a
three-way interaction of target gender, target attractiveness, and
fertility, F1, 88)-4.98, p.028, 054; see Fig. 1. The two-
way interaction between fertility and target gender was significant
within attractive targets, F1, 88)-6.15, p.015, n.065, but not
Transcribed Image Text:ELSEVIER ARTICLE INFO Journal of Experimental Social Psychology 46 (2010) 804-808 Report I only have eyes for you: Ovulation redirects attention (but not memory) to attractive men Article history: Received 17 February 2010 Revised 14 April 2010 Available online 8 May 2010 Contents lists available at ScienceDirect Uriah S. Anderson, Elaine F. Perea*, D. Vaughn Becker, Joshua M. Ackerman, Jenessa R. Shapiro d. Steven L. Neuberg, Douglas T. Kenrick Keywords: Attention Memory Ovulation Fertility Menstrual cycle Evolutionary psychology Journal of Experimental Social Psychology *Department of Psychology, Arizona State University, P.O. Box 871104, Tempe, AZ 85287-1104, United States Department of Applied Psychology, Arizona State University at the Polytechnic Campus, Mesa, AZ 85212, United States "Sloan School of Management, Massachusetts Institute of Technology, 100 Main St, Cambridge, MA 02142, United States *Department of Psychology, University of California, Los Angeles, CA 90095-1563, United States journal homepage: www.elsevier.com/locate/jesp doi:10.1016/jesp.2010.04.015 ABSTRACT A number of studies have found a disjunction between women's attention to, and memory for, handsome men. Although women pay initial attention to handsome men, they do not remember those men later. The present study examines how ovulation might differentially affect these attentional and memory pro- cesses. We found that women near ovulation increased their visual attention to attractive men. However, this increased visual attention did not translate into better memory. Discussion focuses on possible explanations, in the context of an emerging body of findings on disjunctions between attention to, and memory for, other people. © 2010 Elsevier Inc. All rights reserved. Introduction On entering a crowded room, to whom do we pay attention? Who do we later remember? A number of studies suggest that sim- ple social cognitive processes are often biased in functionally sen- sible ways (e.g. Ackerman et al., 2009; Becker, Kenrick, Neuberg. Blackwell, & Smith, 2007; Maner et al., 2005). Some of this research suggests sex differences in such processing. For instance, whereas men pay attention to, selectively encode, and selectively remember physically attractive women, women attend to, but do not later remember, handsome men (Becker, Kenrick, Guerin, & Maner, 2005; Maner et al., 2003). These findings make sense in terms of typical male and female mating strategies: whereas men are interested in, and relatively nonselective about, possible relationships with female strangers, women have generally higher standards for casual relationships and are less inclined to have such relationships with male strang- ers (e.g. Clark & Hatfield, 1989; Greitemeyer, 2005; Kenrick, Sadalla, Groth, & Trost, 1990; Li & Kenrick, 2006; Wiederman & Hurd, 1999). For women, the relative costs of casual relationships are higher than they are for men. In particular, a short-term Corresponding author. Address: Department of Psychology, Arizona State University, Tempe, AZ 85287-1104, United States. Fax: +1 480 965 8544 E-mail address: uriah.anderson@asu.edu (U.S. Anderson) 0022-1031/5-see front matter © 2010 Elsevier Inc. All rights reserved. relationship could result in pregnancy, which brings necessarily high costs for women, but not necessarily for men. Although there is some value in noticing physically attractive male strangers, might not generally be a good use of cognitive resources for wo- men to extensively process such men in the absence of indicators of other desirable characteristics (Kenrick, Delton, Robertson, Beck- er, & Neuberg, 2007). There might, however, be an exception to the above generaliza- tions. Women adopt different mating strategies under different cir- cumstances (Buss & Schmitt, 1993; Gangestad & Simpson, 2000; Haselton & Miller, 2006), and an emerging literature reveals that hormonal fluctuations near ovulation alter women's mating prefer- ences and behaviors in important ways. Compared to other points in their menstrual cycle, women near ovulation dress more attractively and provocatively (Haselton, Mortezaie, Pillsworth, Bleske-Recheck, & Frederick, 2007). Ovulating women are more attracted to men showing high levels of masculinity (e.g. Penton-Voak et al., 2003) and signs of creativity (Haselton & Miller, 2006). They also prefer the scent of symmetrical men (Gangestad & Thornhill, 1998). Most critically, women in the most fertile part of their cycle are more interested in extra-pair sexual relations, particularly with men more attractive than their long-term partners (Pillsworth & Haselton, 2006). Why would women, even those with partners, be especially interested in attractive men during ovulation? Symmetry, high U.S. Anderson et al./Journal of Experimental Social Psychology 46 (2010) 804-808 masculinity, and creative displays, much like colorful and symmet- rical displays in peacocks, appear to reflect the possession of genet- ic traits well-suited to survival (Haselton & Miller, 2006). When choosing a mate, then, females may face trade-offs between mates who will stay around and provide resources versus those who, be- cause of their attractiveness, may have more opportunities to stray. A casual liaison with an attractive man is thus a double-edged sword: although it is a means of acquiring beneficial genes for off- spring, it risks the loss of a (less attractive but more committed) partner willing to provide resources. One strategy for balancing this trade-off is to engage in temporally limited and concealed ex- tra-pair liaisons with highly attractive males during the period of maximal fertility (Gangestad, Thornhill, & Garver-Apgar, 2005; Haselton & Miller, 2006). Of course, none of this is presumed to be consciously mediated, and cyclic effects are not found for wo- men on hormonal birth control (which changes normal hormonal patterns). Despite evidence of ovulatory shifts in overt behavior and ex- pressed preferences, few researchers have explored how ovulation affects early-stage cognitive processing. During ovulation, it might be expected that women pay increased attention to handsome men. Given that highly fertile women are more attracted to, and more interested in mating with, highly attractive men, we pre- dicted that women near ovulation would spend more time attend- ing to attractive men than those in less fertile periods. Will this extra attention for attractive men translate into better memory? The default assumption would be that increased visual attention to any target will increase memory for that target. Given that highly fertile women are more interested in short-term sexual encounters with men of high genetic quality, they may be expected to spend extra cognitive resources subsequently processing the faces of attractive men to more carefully evaluate cues linked to genetic quality (eg, facial masculinity, symmetry). In a similar vein, they may expend extra cognitive resources assessing the faces of attractive men for cues suggestive of additional desirable characteristics (e.g. resources, dependability, trustworthiness)- characteristics suggesting that the man also possesses long-term relationship potential. In both cases, such enhanced processing should lead to enhanced memory. On the other hand, it is not always the case that increased visual attention translates into increased memory. For example Rock and Gutman (1981) had participants look at sets of two overlapping figures while searching for a particular feature. While the task re- quired that participants look at both figures, they later showed poor memory for the figure that lacked the target feature. In an- other study, participants playing a computerized version of the matching game Concentration were asked to match pairs of faces in a matrix after having the opportunity to look at all faces before they were masked. Female participants gave evidence of having initially attended to the handsome faces, as judged by performance on the first trial. However, unlike performance for attractive female faces, which remained efficient throughout the game, efficiency for matching attractive male faces decreased over trials (Becker et al., 2005). In the case of ovulating women, there are several reasons why enhanced looking might not translate into enhanced memory. Be- cause of the costs associated with liaisons with unfamiliar men, for example, there could be some suppression of deeper subsequent cognitive processing. Alternatively, increased visual attention to attractive men could serve functions that are not fundamentally about cognitive processing and thus would not translate into in- creased memory. For example, visual attention is a tactic used by women to communicate interest and encourage men to approach (Moore, 1985). If increased looking serves a non-cognitive function, we would not expect it to contribute to increased memory. In the present study, we measured effects of fertility on visual attention 805 to faces varying on attractiveness and gender using an eye tracking device, and also tested women's memory for those faces. Method One hundred twelve females in an Introductory Psychology course participated in exchange for partial fulfillment of course requirements. Prescreening questionnaires excluded those using hormonal birth control or indicating highly irregular cycle length. Equipment malfunctions and calibration difficulties rendered eye tracking data from 22 participants unusable, leaving a final sample of 90 participants. These participants were classified as high fertil- ity (N-24) or low fertility (N-66) based on information they pro- vided about their menstrual cycle (see below). To minimize the possibility that participants would consciously try to control eye movements, they were told the study investi- gated visual and auditory perception using a portable electroen- cephalograph; the apparent electroencephalograph was actually a headband containing magnetic sensors that allowed the Applied Science Laboratories Series 5000 eye tracker to reduce eye-capture loss. After calibrating the eye tracking software, participants viewed a slide show consisting of four slides. Each slide contained eight faces (two exemplars each of the factorial combination of male/female and attractive/average) in a roughly circular array. These faces were neutrally-expressive, White young adults, and were pre-rated for physical attractiveness for an earlier study. More detailed information can be found in Maner et al. (2003). Each slide appeared for 10s with a 2 s break between slides. Participants next completed the memory test. The memory test consisted of the 32 faces from the slide show and 32 distracter faces also varying on gender and attractiveness. Participants indi- cated whether they had seen each face on a six-point scale ranging from "Definitely did not see" to "Definitely did see." At the end of the study, participants provided information about their menstrual cycle length and regularity and were asked to email researchers the date of their next menses onset. To determine fer- tility phase, we employed the reverse-cycle day method (cf. Hasel- ton & Miller, 2006). The 5 days prior to ovulation and the day of ovulation itself (ie, reverse count days 15-20) are considered high fertility days, while the remaining days are considered low fertility. We based our fertility calculation on the most recent cycle informa- tion available. For 50 participants, this information came from the requested follow-up email. The other 40 participants did not con- tact us at the start of their next menses, so we used the information they provided during the experimental session. Although the re- verse-cycle day method is less precise than hormonal methods of measuring fertility, women in the high fertility group will be, on average, more fertile than those in the low fertility group. Any er- rors in categorization worked against our hypotheses. Results To test the effects of fertility on attention to faces, we conducted a mixed ANOVA on the total attention to each face type with fertil- ity as a between-subjects factor and target gender and attractive- ness as within-subjects factors. Overall, there was a main effect of target attractiveness, F(1, 88)-44.21, p<.001, -33, such that participants paid more attention to attractive targets (M-7.90 seconds, SD-2.05) than average targets (M-6.28 seconds, SD 1.92). This attractiveness main effect was qualified, however, by a three-way interaction of target gender, target attractiveness, and fertility, F1, 88)-4.98, p.028, 054; see Fig. 1. The two- way interaction between fertility and target gender was significant within attractive targets, F1, 88)-6.15, p.015, n.065, but not
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