Regardless of whether they make-or-buy the part, DMR will need 100,000 of these parts. Using decision trees analysis and EMV, what should DMR do?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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Using decision trees analysis and EMV, what should DMR do?

Problem #2
DMR, Inc. is trying to decide whether to make-or-buy a part
(PN14344AR). Purchasing the part would cost them Php 15.00
each. If they design and produce it themselves, it will'result
in a per unit cost of Php 7.50. However, the design
investment would be Php 500,000. Further, they realize that
for this type of part, there is a 30% chance that the part will
need to be redesigned at an additional cost of Php 500,000.
Regardless of whether they make-or-buy the part, DMR will
need 100,000 of these parts. Using decision trees analysis and
EMV, what should DMR do?
Transcribed Image Text:Problem #2 DMR, Inc. is trying to decide whether to make-or-buy a part (PN14344AR). Purchasing the part would cost them Php 15.00 each. If they design and produce it themselves, it will'result in a per unit cost of Php 7.50. However, the design investment would be Php 500,000. Further, they realize that for this type of part, there is a 30% chance that the part will need to be redesigned at an additional cost of Php 500,000. Regardless of whether they make-or-buy the part, DMR will need 100,000 of these parts. Using decision trees analysis and EMV, what should DMR do?
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