Reverse logistics is one of the important issues in today’s supply chains. Discuss how companies can optimize the return management process by using technologies and how this optimization can result in greater efficiencies and value for the reverse logistics chain

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Reverse logistics is one of the important issues in today’s supply chains. Discuss how companies can optimize the return management process by using technologies and how this optimization can result in greater efficiencies and value for the reverse logistics chain
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing